Website Design is vitally important for at least three main reasons.
- SEO: Google categorizes your website on the structure and content. When google can easily understand what share trying to share, you get ranked higher in the search engine.
- Conversion: Your website layout affects the percentage of people who will buy your product/service.
- User Interaction: With inbound and outbound links people will navigate through your page. This will increase the time people spend on your website and increase your rankings in SERPs.
7 Essential Website Design Tips from LifeBlood SEO
Great website design isn’t easy. There are all kinds of factors you have to consider: ease of use, the needs to the client, and even the desires of shareholders. Many designers get stuck in a rut as they work to create designs that will please everyone.
However, with the right advice, anyone can keep their designs fresh. These simple tips will help you to get out of a rut and put together attractive and usable sites:
1. Start In Grayscale
Many designers struggle to balance out the colors of their sites. It can be much easier to start in black and white, and add color as the design progresses.
2. Take Periodic Breaks
Sometimes, you can’t see the issues in a design when you’re staring it in the face. Give yourself short breaks throughout your workday. Get up, walk around, and look away from your computer. When you come back to it, it should be much easier for you to see what your site needs.
3. Increase Your Font Size
While smaller fonts can be aesthetically pleasing, they make a site very difficult to interact with. This is particularly true of responsive designs; small fonts can be impossible to read on phone. Boost up the font size early in the design process. That way, you can make sure that the rest of the design compliments the font.
4. Include Plenty of White Space
A lot of designers feel as though they have to do something with every inch of screen space. However, studies have shown that users respond better to sites with ample white space. Save yourself some time and leave some sections of your site empty.
5. Keep Social Media Icons In the Footer
A lot of modern designers place social media icons front and center. It is true that a strong social media presence is important to the health of a site. However, you do not want to give people incentive to leave your page. Keep icons in the footer or at the bottom of blog posts.
6. Avoid Slideshows
A lot of sites use a slideshow or a photo carousel at the top of their page. While this looks attractive, it can also cause slower load times and cause issues with responsive designs. You can get the same results with one clear, attractive image.
7. Keep Navigation Simple
Designers often try to give visitors as many navigation options as possible dividing things into menus and submenus. However, professionals agree that this hurts the overall experience. Complex menus make it more difficult for people to find the thing that they’re looking for.
Think about what your menu really needs, and include those options, and those options alone. Your site will look cleaner and be easier to use.
As you can see, there are a number of things that you can do to simplify website design. Even though designing sites is challenging, it can be rewarding as well. Keep these tips in mind, and work hard to create sites that everyone will love.
If you want help with your web design, see how LifeBlood SEO can help you today!